How to Add Interactivity to Hybrid Events

Learn more about hybrid event streaming at Streaming Media East 2022.

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Blue Melnick: When you're thinking about hybrid and what format to choose, it really dependent on the outcome that you're trying to achieve. If it's a product announcement, you don't need interactivity. 在过去的18个月里，苹果已经一次又一次地证明了这一点. 你不需要为了创造一个真正酷的产品发布体验而与现场观众进行互动.

但如果你是做教育的，你需要和你的听众互动, then you really need to put a lot of time and effort into it. 我们最近做了一个混合活动，基本上是同时进行两个阶段. 所有与观众的互动，当你做一个练习或转向你旁边的人进行对话时. 我们都曾在这样的房间里，主人或演讲者说过类似的话, 所有这些东西都是在一个单独的舞台上为虚拟观众管理的(实际上只是后台).

In this particular case, 虚拟观众获得了比现场观众更好的体验, because we put so much of an emphasis on it. They had a different MC. 那个人介绍了房间，介绍了活动，然后就直接跳到主舞台上看内容了. But anytime it went to--in some cases--Q & 还有交互组件，它回到后台区域. And then speakers, as they came off stage, 被拉进虚拟的区域，在那里他们可以与虚拟的观众互动.

所以，他们实际上，在很多方面，比面对面的观众有更好的体验. 现在，面对面的观众可以去酒吧，喝一杯鸡尾酒，互相了解, 但在这一点上，你可以用虚拟做很多不同的事情. There's a lot there.

我们实际上是同时运行两个事件，并增加了额外的复杂性. Now we're running two stages in the same ballroom. Audio became really, really important as did video, 还要确保后台的视频不会传到台前的人那里. 那里有很多东西需要管理——更多的员工，更多的复杂性，等等.