eyec和ylab 和 LG Uplus are First to Fuse TV-based 首页 购物 with Augmented Reality
旧金山和慕尼黑(10月24日2019)
eyec和ylab 和 LG Uplus, 韩国领先的5G服务提供商, are taking home 购物 to a new level with their newly launched cooperation: With the launch of "U+ AR 购物", they are realizing Augmented Reality for home 购物 channels for the first time worldwide, 这样就把购物中心带回家了.
《百家乐软件》的观众&购物, 这是韩国最大的两个家庭购物频道, 会从更好的产品演示中受益吗. 的se include detailed 3D scans that allow selected items to be placed in the real-life living environment.
所有这些都是在演出现场进行的. 的 basis is the access to the augmented reality 购物 app "U+ AR 购物", 韩国用户可以下载的. 最基本的是 augmen.tv Live TV platform that can recognize any television set or video screen in the room 和 follow the program. It identifies the content 和 synchronizes the 信息 exactly to the events in the program. 在几秒内, viewers discover everything important about the presented product 和 can try it on virtually or place it in the living room. 如果文章有吸引力, users can order it directly from the screen via their mobile phone 和 receive an additional AR discount.
更高的转换，更少的回报
Thanks to the large-scale cooperation between eyec和ylab 和 LG Uplus, home shoppers receive much more 信息 about a product. This 信息 is displayed on the smartphone app 和 arranged around the screen in AR mode. This makes it possible for potential buyers to better assess the article they are interested in before purchasing it. 的 advantages of using Augmented Reality make products more tangible 和 generate higher sales. As users have a much greater basis for decision making when ordering, it automatically leads to fewer returns 和 thus an increase in turnover for companies.
客户对进一步的产品信息感兴趣
A recent study by eyec和ylab in the US market also confirms the high level of interest in further 信息 on products: 31.5 percent of consumers would like to learn more about products that are currently visible on the screen, 23%的人可以想象立即购买产品. 的 results also show a willingness to conversion of up to 74 percent.
“作为5G创新服务的领先提供商, we are thrilled to offer relevant use cases to our consumers,Keeman Seoh说, 战略联盟副总裁 & LG u +全球合作单位. "eyec和ylab's technology is a perfect differentiator 和 we are looking forward to taking the next step to extend our leadership position."
"We are thrilled to be working with LG," said Robin Sho Moser, CEO of eyec和ylab. "首页 购物 is a perfect channel to demonstrate the benefits of augmented reality to consumers in everyday life. 与此同时，它支持公司的销售.”
Augmented Reality offers many application possibilities
除了在家购物, the use of augmented reality offers advantages in many other broadcast formats. 的 application possibilities are manifold 和 almost unlimited: For example, both consumers 和 companies benefit from additional product 信息 for soap operas, 系列, 电影和节目. 电视台之类的公司, 制作公司, but also their (advertising) customers can use advanced technology to bring the product range closer to the viewers. 除了令人兴奋的视觉体验, it provides an interesting added value for viewers to try out products virtually 和 to be able to buy them without media discontinuity. 的 seamless integration of the products up to the point of purchase in Augmented Reality significantly reduces the barriers to purchase.
“这个概念对德国市场来说也很有趣, w在这里 media companies are actively looking for new approaches to interacting with viewers 和, 同时, 赚钱的机会. 第一次与德国人谈话 购物 渠道已经开始了”，Moser继续说道.
的 study "的 power of video-triggered AR" is available on request 在这里.
来源:
* eyec和ylab. 视频触发ar的力量. U.S. 2019年市场研究，2019年9月25日.
关于eyec和ylab
Eyec和ylab卓越的技术 augmen.tv 为视频带来增强现实. 的 startup was founded in 2017 和 has worked with customers like VIACOM, nbc环球, 软银, LG Uplus, WWE, 阿迪达斯, 以及其他主要的全球参与者.
eyec和ylab最初的总部设在慕尼黑, Germany 和 is now present in the US with offices in New York City 和 Los Angeles.
欲了解更多信息，请访问 http://augmen.tv/eyecandylab
关于 augmen.tv
的 augmen.tv 平台提供AR解决方案, 使用移动图像作为标记的目的，具有其独特性, 正在申请专利的TELEMARK技术. 的 technology can be incorporated in any existing app of media companies who wants to enhance their broadcast with an interactive layer. 提供引人入胜的体验的客户 augmen.tv platform saw an increase in viewer retention 和 sponsorship opportunities.
关于LG u +
LG Uplus is the communication arm of LG Group 和 South Korea's top telecommunication carrier. It rolled out world's first 5G service in Korea in April, a market with more than 1.800万5G用户.