震颤视频DSP Expands Premium Supply Formats with Outstream and Digital Out-of-首页 Video

纽约(2019年5月23日)

震颤视频DSP, the leading programmatic video platform, today announced the expansion of the company’s premium supply formats with outstream and digital out-of-home (DOOH) video. The new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.

“The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers,杰伊·鲍姆说, Head of Global Partnerships, 震颤视频DSP. “Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”

研究 indicates that people view outstream video ads for 25 percent longer than instream. The offering allows brands and advertisers to place their video ads within premium editorial content across a variety of publisher sites and platforms. There are three main outstream inventory types—in-article, in-feed and slider—which can now be leveraged by 震颤视频DSP clients to better engage consumers and can be optimized based on a campaign’s desired KPIs.

One of the first DOOH platforms to launch for Tremor clients, GSTV 是数据驱动的, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. The company allows advertisers to engage with 100% verified viewers, in a brand safe environment. Tremor and GSTV both leverage Dstillery audience data so clients can optimize impressions delivery towards the right consumers. GSTV观众花费1.7x more in the immediate hours following engagement, with even higher spend in key channels like QSR, 大盒子零售和更多.

“Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, 消费者支出,大卫·科瓦尔说, VP of Digital Partnerships, GSTV. “We are excited to be able to provide 震颤视频DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.”

震颤视频DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.

点击这里 if you’d like to learn more about 震颤视频DSP’s new supply formats.

关于震颤视频DSP
震颤视频DSP helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence—innovative video technology combined with advanced audience data and captivating creative. With Taptica’s acquisition of RhythmOne, 震颤视频DSP has become one of the largest and most innovative video advertising companies in North America, with expanded offerings in CTV, 影响力营销, 私人市场. 震颤视频DSP is a Taptica Company.