Telestream and Nice People At Work Announce Go To Market Partnership Focused on Consumer Impact Analysis
通过新的系统集成, broadcasters and media companies can make smarter decisions faster in live & 基于文件的视频网络环境
韦斯特伍德,马(2019年5月15日)
Telestream, a leading provider of digital media tools and workflow solutions, and NPAW (工作中的好人), the global big data and video intelligence company helping video services grow, have announced a go to market partnership that sees the companies integrating their video monitoring and analytics platforms. 反过来, this enables Telestream and NPAW to implement cross reference selling strategies across a range of markets.
In today’s video delivery environment QoS and QoE are essential pre-requisites and the ability to monitor and analyze video throughout the delivery chain is a critical element of this. Streaming live and file-based video is complicated – many things can go wrong at many locations in the delivery chain. Silos within and between companies create blame-based cultures. 没有专业的视频监控和分析, 消费者可能会得到糟糕的服务, 品牌会受损, consumer churn increases and revenue is lost – this is where the Telestream NPAW partnership impacts to minimize these issues.
Telestream and NPAW’s partnership sees root and branch integration of both companies’ video monitoring platforms — Telestream iQ and YOUBORA Analytics — to the level that the combined analytics can be viewed on either system’s user interface. The integration of the two systems focusses on the issue of client level analytics within video streaming environments looking at impact analysis. When the Telestream iQ system identifies issues within a streaming hierarchy, 使用YOUBORA, the client can correlate the errors with fluctuations in subscriber volumes, 参与和业务影响.
“通过这种整合, we can identify issues upstream in the video distribution chain and accurately assess how many people downstream are being affected, 卡尔文·哈里森评论道, President of the 视频质量 Monitoring and Analytics Business at Telestream. “By combining iQ monitoring and YOUBORA Analytics we take the guess work out of live and file streaming business operations. A customer will know that they lost a portion of their audience and they will be able to attribute this loss of a specific fault within their delivery chain.”
QoS issues make impact analysis increasingly relevant to media companies
Telestream and NPAW have been working together for several months and initial integration between their two systems is already in place with more co-development slated for later this year.
通过这种整合, Telestream and NPAW can work with customers at many different levels within their organization from sales and marketing teams through to technical engineers tasked with maintaining QoS and QoE across their video networks. The accessibility of data from both systems enables smarter decisions to be made faster on their end-to-end network solution.
“Telestream和NPAW之间的合作是真实的, unique end-to-end monitoring and management solution for video services. Major content providers and telco operators demanded a seamless solution to precisely understand and correlate the performance of their full streaming architecture — from encoding to packaging to CDN origin, 以及每一个CDN节点, 与终端用户体验相关,Sergi verg说, NPAW的首席运营官和联合创始人.
"NPAW is a leader in error detection; collecting 信息 from the device ecosystem — a very complex environment from which it is difficult to extract data because of the internal complexity and proprietary systems. With YOUBORA Analytics' advanced end-user monitoring combined with Telestream's iQ 信息 collected outside the device, the impact of playback issues caused across the entire delivery chain can be identified and assessed. YOUBORA's ability to process and analyze data adds a layer of business intelligence to help content providers make data-driven decisions and optimize platform performance to create engaged users,verg郁闷地解释道.