Parks Associates: 42% of Security Dealers Report Offering Video Verification Services in 2018
Annual Security Dealer Study addresses wide variety of trends relevant to security dealers
达拉斯(2019年3月4日)
New security dealer research from Parks Associates shows over 70% of U.S. security dealers offer services beyond traditional monitoring as these firms are increasingly seeking out ways to strengthen service bundles and differentiate in an increasingly competitive market. Parks Associates年度 证券交易商调查 found 42% of security dealers report offering 视频验证 services and 21% offer aging-in-place/independent living solutions.
Parks Associates的 证券交易商调查 分析主要趋势, including top challenges, intended product offerings, and factors related to interactive services. It quantifies the dealers' view of security market performance, with data compared across multiple years, and analyzes competitive pressures, 行业状况, and the addition of smart home and interactive technologies.
"A segment of consumers (40% of pro-monitored subscribers) are willing and likely to switch security providers for as little as a 10% savings in monthly fees,” 蒂娜Abdelrazik, Senior Analyst, Parks Associates. "This finding indicates that once a security system is installed, monitoring services are providing little differentiation between companies."
The project asked dealers about other service offered, including home network and cybersecurity, 珀耳斯, aging-in-place/independent living, and vehicle alarm monitoring. Video verification leads in services offered, followed by home network/cybersecurity and 珀耳斯.
"Differentiation of pro-monitoring is critical to retaining subscribers in the face of downward pricing pressure,阿卜杜勒拉齐克说. "Dealers must consider how to strengthen their bundles in competitive environments. Differentiation strategies include offering value-added services such as cybersecurity, 视频验证, and aging-in-place solutions that allow expansion into adjacent markets."
Parks Associates的 证券交易商调查 notes competitive turbulence and pricing/fee pressure are both accelerating. Smart home and interactive services can offer additional competitive differentiators, so the industry as a whole will benefit as systems expand integration capabilities across smart home devices and security manufacturers invest in additional training for their security dealers.
For more 信息 about 证券交易商调查,请联系 sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-996-0202.
关于Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. 成立于1986年, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, 主要研究, 消费者研究, 自定义的研究, 研讨会, 行政会议, and annual service subscriptions.