Netflix:剧透警告! 放纵一下是可以的
Television Has Gotten so Good, People Can't Not Talk 关于 It, says Netflix
加州洛斯加托斯.(9月22日)
Ever get really mad at someone who spoiled a TV show for you? Maybe you're one of the millions of people who have un-friended, 与…分手, or even gotten into a physical fight over a spoiler.
But can you really blame someone for divulging a plot twist? Isn't TV just too good not to talk about? According to a survey of Canadians conducted by Leger Marketing on behalf of Netflix, 69 percent of us have accidentally spoiled a TV show for someone and almost one in five Canadians surveyed get so excited they can't help spoiling when discussing TV shows.
In the past, viewers might have gotten angry. Now, they're more pragmatic when it comes to spoilers, which have in essence become 卖弄风骚的. With everyone watching TV shows at different times, 72 percent of Canadians agree spoilers are simply a fact of life. 事实上, about nine in ten of us say that hearing a spoiler doesn't make us want to stop watching the rest of a TV series. 更多的 than a quarter of us actually seek out spoilers: 28 percent of Canadians surveyed look forward to reading comments identified with "spoiler alerts" for shows they haven't watched, 但我计划观看.
"As TV evolves, consumer behaviour is evolving right along with it. When we premiered all episodes of our series at once across the world, it created a new dynamic around spoilers,” 供应商Ted Sarandos他是Netflix的首席内容官. ——《百家乐软件app最新版下载》第二季之后 《百家乐软件app最新版下载》 推出了, there was a definite shift in the social conversation about a key plot twist in episode one; that was the moment everything changed."
To better understand why and how the culture of spoilers is evolving, Netflix worked with author and cultural anthropologist, 格兰特麦克拉肯, who visited people's homes to study how they watch and talk about TV.
"Spoilers aren't the end of the world that they used to be," McCracken said. “观点和习惯已经改变. 今天, talking about spoilers is just talking about TV; in fact, people aren't willing or even interested in censoring themselves anymore."
McCracken attributes this to better TV storytelling. “在过去的几年里, writers and showrunners threw out the rulebook, which has created a new and improved TV that is complex and morally challenging. TV has gotten so good that we need to talk about it."
麦克拉肯发现，随着电视的发展, so does the language and behaviour of how people talk about their favourite shows. 在他的研究, he identified five personality types -- based on how and why they might convey key plot points to their friends.
- 无线索剧透. 他们生活在自己天真的世界里. 如果他们看过的话, 其他人也必须这么做, so it never dawns on them they've casually revealed a huge plot twist.
- 密码剧透. They find pride in speaking in code about major plot points so only other superfans know what's being discussed.
- 冲动搅局者. They're thrilled to be talking about their favourite show...so thrilled they gave away the next 3 seasons in a single breath.
- 电源扰流器. They play with plot twists to get inside people's heads because everything's a game to them.
- 《百家乐软件》. They aren't willing or even interested in censoring themselves anymore. 就他们而言, everyone watches on their own schedule, 所以一旦有东西出来了, 这是公平的游戏.
To find out what kind of spoiler you are, visit: http://youtu.be/T5JR1i8D-CU
调查方法
A survey of 1506 television-viewing Canadians was completed online between September 12 and September 15, 2014 利用莱热的在线小组， LegerWeb. A probability sample of the same size would yield a margin of error of +/- 2.5%， 20次中有19次.
关于Netflix
Netflix is the world's leading Internet television network with over 50 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, 包括原创系列. 每月的价格很低, Netflix members can watch as much as they want, 任何时候, 在任何地方, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.