液体指南针 to Launch Mobile Streaming Division for Radio

液体指南针 正在推出一个新的 mobile streaming division for radio broadcasters and a new app to help stations extend their online brand in order to reach and engage more listeners.

丹佛,C0(9月27日)

液体指南针, a premier provider of streaming services to the radio industry, 正在推出一个新的, mobile streaming division developed specifically for radio broadcasters.

 

As with the cutting-edge desktop LC Pro and custom media players, the new 液体指南针 mobile streaming division will develop and deploy apps that are designed to enhance the overall listening experience for the end-user and, 对于广播员来说, build audience share and time spent listening.

 

“Our new mobile division provides state-of-the-art apps that include features and functionality that extend a station’s desktop streaming brand to mobile devices and, 同时, engage listeners in a highly user-friendly and interactive environment,扎卡里·刘易斯说, 液体罗盘首席执行官. “现在, terrestrial broadcasters can reach their audiences anywhere they go–and keep them tuned in longer–in the same stable, secure environment they currently enjoy on the 液体指南针 Streaming Delivery Network.”

 

新的LC ProM应用程序, the first of many apps to be released by 液体指南针 in the coming months, 包括增强的“正在播放”, 社交网络, “Favorites” and “On-demand” features that benefit broadcasters and their end-users in a number of ways, including: station branding 对于广播员来说, allowing them to keep their brand prominently displayed on one of five available “skins” (custom skins are optional) at all times while the listener is tuned in; and functionality for listeners, 允许他们“评价”, “like” or “tag” songs for later purchase without having to leave or close the app.

 

The social integration feature is especially user-friendly: listeners can send “playlist” and “like” (stations or songs) updates to their Twitter or Facebook pages directly from the mobile app. 一次发送, the update will post on their individual page, 是可点击的, and direct other–and potentially new–listeners back to the station.

 

目前 in final beta release, the new app is expected to go live in October, 2010. It will be available initially for iPhone users and shortly thereafter on Android and Blackberry devices.

 

“As a leading stream hosting provider to the radio industry for nearly a decade, the timing of our new mobile streaming app exemplifies our ongoing commitment to meeting rigorous development and testing standards—prior to the deployment of a new technology. Rather than be ‘first-to-market’, we strive to be ‘best-to-market’”, Lewis said.

 

更多的 features and benefits of 液体指南针’s new mobile division are available on the 液体指南针 website: www.liquidcompass.网. 

 

关于液体罗盘

液体指南针 is a premier streaming delivery 网work headquartered in 丹佛, 科罗拉多州. In addition to a wide array of stream hosting services for desktop and mobile applications, 液体指南针 is also the leading developer of customizable media players and radio streaming applications. 目前, 液体指南针 provides streaming media services to radio stations in markets throughout the U.S., including: Lincoln Financial Media, Bonneville, Greater Media, Crawford Broadcasting, BMP Radio, Wilks Broadcasting, Sandusky Broadcasting, Saga Communications, Salem Communications 和更多的. 更多的 信息 about 液体指南针 is available at www.liquidcompass.网.