Index Exchange and JW Player Partner to Unlock High Quality Video Supply
Video Player Bidding now available to all of Index Exchange’s publisher partners, signaling continued omnichannel growth for leading Exchange
纽约，纽约(2020年5月27日)
指数交易所(IX), 全球最大的独立广告交易平台之一, 今天宣布与JW Player合作, the world’s most powerful and flexible video platform, to deliver high quality video supply to its extensive and diverse demand marketplace. Built atop IX’s robust infrastructure and as part of IX’s commitment to up-leveling its omnichannel capabilities, the partnership is part of the exchange’s evolving strategy to focus on a multitude of digital canvases.
JW Player’s Video Player Bidding is an industry leading, patented solution that streamlines the entire header bidding process for publishers. 通过这种合作关系, IX’s best-in-class advertising technology solutions combine with JW Player’s massive global publisher footprint to solve implementation challenges and allow publishers to maximize their revenue. This move will connect eligible publishers’ digital video inventory directly with a diverse pool of demand from advertisers and marketers, 解锁以前未开发的预算.
“We’re thrilled to be partnering with Index Exchange as we continue to help publishers demystify the complexities of video header bidding,Michael Schwalb说, JW Player广告联席总经理. “Those who leverage this turnkey solution will be able to maximize advertising revenue all while maintaining a positive user experience.”
Implementation on the publisher side is extremely simple, as the integration can be enabled with a single click. The integration also provides the benefit of reduced latency, leading to higher fill rates as well as greater ad revenue.
“有一段时间了, the digital marketplace has been challenged with marrying the benefits of header bidding with video advertising.斯科特·穆昆说, 副总统, Programmatic and Data Product Operations at Trusted Media Brands. “Being able to work directly with JW Player and Index Exchange, the video technology host and the marketplace respectively, has seamlessly made our video ad inventory available to advertisers. 作为积分的结果, Trusted Media Brands premium video inventory is now available for purchase even more efficiently and effectively than ever before.”
对于启用了IX Library的发布者, Identity buying capabilities are also available via Video Player Bidding.
“At a time when leveraging opportunities to boost ad spend lift is more critical than ever, we’re looking forward to helping our publisher partners maximize their revenue via this partnership,亚历克斯·加德纳说, Index Exchange首席营收官. “While we’ve been operating within the video medium for a long time, we’re excited to further evolve and scale our capabilities with this innovative, 多渠道解决方案.”
在接下来的几个月中, Index Exchange will be announcing additional capabilities around its growing omnichannel offerings.
关于指数交易所: Index Exchange is a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time. 建立在中立的基础上, 开放, 以及最可靠的技术, Index Exchange is the ad exchange that media companies and marketers trust. 一个以工程为先的公司, Index Exchange prioritizes investing in hardware as well as bigger and better data centers to safely and independently store and process transactions. 访问索引交换中心 www.indexexchange.com 或@indexexchange.
关于JW Player:
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. 媒体公司包括福克斯，VICE，内幕公司., 和Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit http://www.jwplayer.com.