想象通信 Enhances Landmark Platform with Predictive Analytics and Advanced Inventory Reporting
Enables media organizations to quickly identify key trends, 提高盈利能力和业务敏捷性
达拉斯(2015年4月2日)
想象通信, 视频基础设施的全球领导者, 广告系统 and workflow management solutions serving media networks, 广播电台, 数字媒体, communication service provider and enterprise markets, 今天介绍了其 具有里程碑意义的分析 商业智能平台, a key component of the 想象通信 next-generation 广告管理 platform. 的增强, to be demonstrated at NAB and available early Q2 2015, feature advanced inventory reporting and new predictive analytics tools. Both offerings are designed to improve organizational profitability and competitive advantage by driving earlier trend identification and expense reduction.
“今天’s media companies are faced with making sense of an explosion of highly granular data from diverse systems and environments, often using different technologies with different metrics and measurements,萨拉·福斯说, 副总统, 产品管理, 广告管理, 想象通信. “The groundbreaking capabilities in this latest 具有里程碑意义的分析 release give media companies deeper insights into their business than previously possible, enabling application of consistent metrics and reporting across the spectrum of data sources from sales to operations.”
具有里程碑意义的分析 leverages the vast amount of data that media companies create to help anticipate future events by detecting patterns and relationships within data—pinpointing emerging opportunities and calling attention to impending issues before they happen. The enhanced 具有里程碑意义的分析 is designed to empower media executives to visualize activity across operations by synthesizing data from 想象通信’ solutions as well as other systems such as Salesforce and Microsoft Excel.
“拥有强大的新数据可视化, 数据挖掘和预测分析工具, 具有里程碑意义的分析 customers gain visual insights their management and staff require to compete in today’s complex omniplatform environment,福斯补充道. “Leveraging 想象通信’ five-plus decades of experience in developing 广告管理 systems for the media industry, 具有里程碑意义的分析 sifts vast amounts of data that media companies create to detect patterns and relationships that help optimize processes and predict future trends.”
The 具有里程碑意义的分析 media business intelligence and analytics solution synthesizes and maps data from a wide range of operational systems, integrating the data into a common data warehouse. 这有助于消除繁琐, manual effort associated with exporting data and combining it through spreadsheets. 具有里程碑意义的分析 also offers powerful dashboard, operational and ad-hoc reporting delivered across mobile, 网络, 门户或电子邮件通道. 这套强大的工具允许销售, 交通, 让编程和财务团队做得更快, 更好的, data-driven decisions based on 信息 presented via intuitive dashboards and reports that focus on the key performance indicators (KPIs) for the business.
访问 想象通信’ Booth 2702 at NAB 2015 to see a demonstration of the latest 具有里程碑意义的分析 technology in action and visit www.imaginecommunications.com 了解更多信息.
关于想象通信
Imagine通信公司., 是视频基础设施的全球领导者吗, 广告系统, and workflow management solutions serving the media networks, 广播电台, 数字媒体, communication service provider and enterprise markets spanning 185 countries. 今天, nearly half of the world’s video channels traverse through more than 3 million 想象通信 products deployed around the world. Imagine Communication provides the most complete end-to-end video solutions and is innovating to deliver the most advanced IP, 应用云计算的, software-defined network and workflow solutions in the world. 访问 www.imaginecommunications.com 了解更多信息, and follow us on Twitter @imagine_comms.