蜂窝 Builds Automated Workflows with Telestream Building Blocks to Create New Generation Digital Delivery Service
Enables first UHD commercial deliveries to major UK broadcaster; Now expanding throughout Europe
加州内华达市 (2017年9月18日)
2017年9月17日，加州内华达城 – Publicly launched in August 2016, London-based digital delivery service provider, 蜂窝他说: Telestream (站7.B26)代码转换, workflow orchestration and automated quality control (QC) solutions at the heart of its state-of-the-art facility. Describing itself as a ‘second generation digital delivery service’, 蜂窝 has been successful in disrupting the established content delivery business models within its first year of commercial operations. 最近, it was the first digital delivery service to deliver UHD commercials to Europe’s premier satellite broadcaster. The system at 蜂窝 was supplied and commissioned by Telestream’s local channel partner, 拳击手系统.
Now, 蜂窝 is exporting its stunningly successful business model throughout Europe.
To achieve this kind of stellar commercial performance, 蜂窝 has developed new and radically different intelligent automated workflows made possible by Telestream technologies and system solutions. The London facility uses three Telestream products to support its enterprise operations. All media transcoding and workflow orchestration is performed using Telestream’s Vantage媒体处理平台. 与此同时，电视流媒体 开关 is used as a video player for manual reviews of critical content. 和Telestream Vidchecker is used to perform the core of 蜂窝’s QC operations, ensuring compliance. 目前, 蜂窝 is QC checking and successfully delivering more than 3000 commercials each month through its Vidchecker systems.
“The first generation delivery services removed physical media from the delivery process, but their processes require expensive infrastructure and a lot of high-cost manual processes,克雷格·拉塞尔-罗伊评论道, 自2007年起担任蜂窝的广播主管, 制作和编辑的成本大幅下降, but the costs of delivering the ads had stayed at much the same level, and this was becoming a barrier to growth for advertisers.
“By embracing the automation of key media processes, 通过使用云计算技术, we can offer truly disruptive media delivery services that not only cost much less than the current services, 而是为我们的客户提供更快的服务,他补充道. “今天, our average process time for delivery of a commercial through 蜂窝 is 20-30 minutes, while in ideal situations we can deliver an ad from the editor timeline to the broadcaster, 包括全面的质量控制和合规检查, 10分钟后!”
作为视频转码器, the fact that Vantage is a future-proof platform gives 蜂窝 confidence that they can support any format or standard that emerges - UHD, HDR, WCG和HFR格式都支持在Vantage. 在蜂窝, Vantage is often used to create SD commercials from HD originals, or to transcode from the editing format to the broadcaster’s required delivery format.
“We have performed many tens of thousands of transcodes through Vantage and not had a single failure, 顾客的拒收或质量投诉,拉塞尔-罗伊解释道. Vantage工作流功能强大且易于开发. 仅仅一年的时间, 我们已经创建了300多个Vantage工作流程, and we’re happy to share these with any other Vantage user. Vantage is a true enterprise-class platform and it is easy to virtualize on the AWS computing platform.”
蜂窝 selected Telestream 开关 as its preferred video file player since it plays any file format, and allows operators to check subtitles and metadata. “开关 is an ideal complementary tool to the Vidchecker Auto QC, and is so low-cost that we can install it on every desktop in our facility,克雷格·拉塞尔-罗伊解释道.
“We like Vidchecker since it offers fast and accurate automated QC of files, 而且很容易使用,他接着说. ”也, its automated correction options and the fact that the PSE Flash Pattern tests are included at no extra cost is great. The ability to customize and brand our PDF QC reports is another plus for 蜂窝. 与Vidchecker, we can create QC reports in any language that our operators and customers understand.”