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Exodus from Pay TV Accelerates Despite OTT Partnerships
Cord-cutters to jump more than 30% this year
纽约，纽约(2018年7月25日)
Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest US pay TV/OTT forecast, the number of cord- cutters (adults who’ve ever cancelled pay TV service and continue without it) will climb 32.8% this year to 33.000万年. That’s higher than the 22.增长率为0%.1 million) projected in July 2017.
总的来说,186年.7 million US adults will watch pay TV (cable, satellite or telco) in 2018, down 3.比去年增长8%. That’s slightly higher than the 3.2017年下降4%. Satellite providers will have the biggest decline, followed by telco.
“Most of the major traditional TV providers [Charter, Comcast, Dish, etc.] now have some way to integrate with 网飞公司,” eMarketer senior forecasting analyst Christopher Bendtsen said. “These partnerships are still in the early stages, so we don’t foresee them having a significant impact reducing churn this year. With more pay TV and OTT partnerships expected in the future, combined with other strategies, providers could eventually slow—but not stop—the losses.”
Meanwhile, the streaming platforms are growing at the expense of pay TV losses. 事实上, eMarketer has increased its future viewership estimates for YouTube, 网飞公司, 亚马逊和Hulu. Growth is being fueled by more original programming and demand for multiple services.
“The main factor fueling growth of on-demand streaming platforms is their original content,” eMarketer principal analyst Paul Verna said. “Consumers increasingly choose services on the strength of the programming they offer, and the platforms are stepping up with billions in spending on premium shows. Another factor driving the acceleration of cord-cutting is the availability of compelling and affordable live TV packages that are delivered via the internet without the need for installation fees or hardware.”