Cloudinary Extends Video Capabilities with Indivio Acquisition
Indivio Brings Video Creative Automation to Cloudinary Media Experience Platform; Empowers Agencies and Brands to Easily Create and Deliver Dynamic Visual Media Campaigns at Scale
圣克拉拉，加州(2022年1月10日)
Cloudinary, the media experience platform for many of the world’s top brands, 今天宣布收购Indivio, an innovative video software company that helps modern marketing teams create and deliver high-performing, 数据驱动的视频营销更快，规模更大. 整个Indivio团队都加入了Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video
Creating and delivering relevant visual-first experiences fast and at scale is critical to any business looking to engage customers in today’s visual economy. Cloudinary的自动化, AI-based approach to media 管理ment and experience allows brands to create and deliver the digital experiences they dream about without the challenges that come from trying to 管理 all that’s needed to do so at scale. The volume of content required to connect and compete today can no longer be 管理d at scale without intelligent tools and automation.
“This acquisition combines Cloudinary’s deep understanding of visual media with Indivio’s expertise in creative automation. It expands our industry-leading video 管理ment offerings and makes it simpler for brands to deliver the dynamic video experiences they dream about,伊泰·拉汉说, 联合创始人兼首席执行官, Cloudinary. “We’re excited to welcome the Indivio team into the Cloudinary family and look forward to making it even easier for our customers to win with video.”
Extending the Cloudinary media experience product suite with Indivio’s innovative creative automation solution presents a major opportunity for anyone looking to harness the power of video to improve customer engagement. With Indivio’s unique offering, modern marketing teams can:
- Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, 包括实时产品详细信息页面, to automatically create highly relevant and personalized videos.
- Streamline creative onboarding with support for industry-standard tools like Adobe After Effects®. Cloud-based rendering automation eliminates the need for time-consuming and manual iterations.
- 加速动态视频创意的QA. Allows media marketers to launch dynamic video campaigns faster with end-to-end creative customization and ads’ automation.
“Cloudinary and Indivio share a passion for visual storytelling and for empowering brands to make better connections with their audiences. We’re absolutely thrilled to become Cloudinarians,” said Dorward. “今天, modern marketing teams are under tremendous pressure to deliver ever-increasing amounts of branded content in order to meet the expectations of audiences in a rapidly changing media landscape. Yet without the right tools it’s impossible for brands to create these visual stories at scale and to deliver the personalized experiences audiences expect. With Cloudinary’s world-class media science technology and our end-to-end automation capabilities for creatives and marketers, we will bridge these gaps to empower all users to create and deliver compelling visual media experiences, 无论他们的受众在哪里.”
Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.
For more 信息 about Indivio and its technology, click 在这里.
关于Cloudinary
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. 管理着超过500亿美元的资产,全球有5000家客户, cloudary是面向开发人员的行业标准, 创作者和营销人员希望上传, 商店, 变换, 管理, 并在网上发布图片和视频. 结果是, 像Atlassian这样的领先品牌, 漂白剂的报告, Bombas, Grubhub, 铰链, 美国全国广播公司, Mediavine, 铸造, Peloton and Petco are seeing significant business value in using Cloudinary, 包括更快的上市时间, higher user satisfaction and increased engagement and conversions. 欲了解更多信息，请访问 www.cloudinary.com.