Bottle Rocket Helps NPR Further its “新闻 Everywhere” Strategy with the Launch of NPR One for Apple TV

National news organization comes home to Bottle Rocket where the company’s first mobile app was born.

达拉斯,TX(2017年8月3日)

最近, 全国公共广播电台, 被广泛称为NPR, announced the inclusion of its NPR One app on Apple TV. Through the addition of this platform and a variety of other announcements by the news giant, NPR is extending its reach and truly offering its customers the ability to enjoy NPR content anywhere at any time. Bottle Rocket is proud to be a long-standing partner of the award-winning news organization and is pleased to have been a part of the launch of the organization’s first venture onto Apple TV.

The Bottle Rocket-built solution allows users to select news stories and podcasts based on their own personal interests, thus extending the NPR One personalization engine and enabling connection to NPR stations and content throughout a listener's home or business. The NPR One app for Apple TV provides access to over 900 network radio stations serving up a personalized blend of local, 国内及全球新闻, as well as hundreds of curated podcasts from the convenience of your living room, 厨房或家庭娱乐室.  
  
Dallas-based Bottle Rocket Studios not only helped bring this new Apple TV experience to life, but was right by NPR’s side when it launched its first mobile app back in 2009. NPR for iPad was Bottle Rocket’s first client, a partnership that not only resulted in the agency’s first App Store Hall of Fame recognition for its NPR 新闻 app, but also helped fuel our growth from a once small mobile shop into the 200+ and growing, world-class mobile experience company we are today. Eight years later, we remain proud of the work and our continued partnership with NPR. 和, we are thrilled to help one of our favorite brands and cornerstone clients extend their journey, establishing a presence across the entire Apple ecosystem. 

“NPR’s partnership with Bottle Rocket originated in the earliest days of the iPhone. We’re thrilled to work with them again to bring NPR One alive on the big screen with Apple TV,Joel Sucherman说, NPR’s Senior Director of Digital Products. 
  
“For Bottle Rocket, we like to think of it as a homecoming of sorts. Our work with NPR over the years has allowed us to bring our passion for the brand to life and demonstrate our continued leadership in the world of mobile experiences. We believe the launch of this new Apple TV app will further bring important, relevant and timely news to more and more households around the country and we couldn’t be more excited and proud to have been a part of this journey,卡尔文·卡特说, Bottle Rocket的创始人兼首席执行官.

关于Bottle Rocket 
总部设在达拉斯, Bottle Rocket is a mobile/connected device specialist that defines, designs and develops applications that connect future-focused brands to their customers. 通过复杂的, 然而,简单的, 以前的经历, our partners strengthen their businesses through enhanced user and brand interactions. 我们有超过300个iOS, 安卓, 流媒体设备, 可穿戴, 基于“增大化现实”技术/虚拟现实, 的声音, and TV experiences have set new standards in connecting people to what they want and redefining how they live their lives. Bottle Rocket is a mobile specialist at the center of WPP, the world’s largest communications and customer experience services group. To learn more, visit us at bottlerocketstudios.com or drop us a note at hello(at)bottlerocketstudios(dot)com.