广告插入平台 Integrates 紫溪 for Targeted Ad Delivery

Seamless Ad Insertion for Live Broadcasts over IP

沃尔瑟姆,马(2021年9月16日)

紫溪, 行业领先，使人可靠, 直播质量的视频在任何ip, and award-winning architect of the Software-Defined Video Platform (SDVP), today announced an integration and partnership with 广告插入平台 (AIP), the market-leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels.

DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination.  The Ad Break Composer is the core component creating a user targeted Ad Pod; built on editable templates, mixing ads that can come from one or more ad servers or SSPs, 以及其他类型的内容，比如广告保险杠, 插页式广告, promos and templates catered to customers’ needs. The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences. The AIP Optimizer optimizes value of the ad break inventory enabling unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity. AIP Insight enables the customer to see and 分析 data about ad sales, 收视率, 表演, 等.

AIP customers can ingest distribution feeds into the 紫溪 SDVP, control the SCTE-35 markers and leverage 紫溪 live transcoding for OTT distribution in HLS or MPEG-DASH, easily enabling ad insertion and monetization of these feeds.

Combining DAIConnect with the SDVP allows the customer to have an OPEX model subscription that includes additional OTT services to answer broadcasters and operator’s needs. 与SDVP的集成, AIP users can now leverage 紫溪 for live transcoding and seamless delivery of broadcast quality content over IP. The 紫溪 protocol is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.在最小延迟下的9999%正常运行时间. It provides best-in-class security with DTLS and AES encryption, 允许受保护的多播传输, 提供带宽效率, 并启用编码器背压.

紫溪 ZEN Master is also integrated to enable users to manage large-scale configurations and orchestrate, 分析, 监控, 警报, and report on live video streams and devices across the 紫溪 Enabled Network of customers, integrated hardware and software applications, and platforms and service providers standardized on 紫溪. The SDVP’s Intelligent Data Platform (IDP) provides the transparency and control needed to guarantee reliable operation. 使用高级分析, 机器学习, 和人工智能, the IDP can intelligently 警报 users to problems before they happen through 警报s, 图, 地图, 图表, and data visualizations that enable users to quickly interpret vast amounts of stream data and ensure broadcast-quality results.

“The breadth of the features and functionality that the SDVP provides, allows our mutual customers to realize the best video quality with ultra-low latency,劳伦·波特斯塔说, 首席执行官, 广告插入平台. “紫溪有100多个,000个全局实例, and the integration easily enables ad insertion and monetization of these feeds."

“DAIConnect是一个创新的SSAI平台, allowing content providers different ways to monetize live channels,约翰·瓦斯科特说, 联盟和营销高级副总裁, 紫溪. “Our customers are constantly looking for new and unique ways to create revenue streams and this partnership helps them do that.”

紫溪 和人工智能P will be presenting an overview and demonstration of the integrated offering on Tuesday, 10月12日美国东部时间上午11点/英国时间下午4点. 请按此 与NAB的AIP和紫溪一起直播SSAI 注册参加网络研讨会.

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