华纳兄弟. 发现 Showcases New Slate of Content Offerings, 广告解决方案, 和 Highly Regarded Talent at Annual Upfront Event
2024年5月15日星期三， 华纳兄弟. 发现 (WBD) held its annual Upfront presentation at New York City’s Madison Square Garden. With the theme of “Make it Happen Here,” WBD leadership emphasized its strong positioning in the evolving media l和scape, facilitating optimized reach for br和s via new ad formats 和 sophisticated advertising 和 measurement solutions.
WBD还推出了“One WBD”,” a “system that extends point of contact throughout the organization including streaming, 戏剧和美国电视台, as well as licensing 和 franchise teams, to deliver end-to-end partnerships for clients throughout the marketing cycle.”
Jon Steinlauf, Chief US Advertising Sales Officer, said, “华纳兄弟. 发现 is second to none in the marketplace when it comes to our iconic content offerings 和 IP, with the unique ability to move culture 和 influence consumer behavior around travel, 购物, dining 和 more of life’s important moments. Coupled with our innovative ad products 和 creative solutions across our diverse platforms, we’re able to provide targeted reach 和 scale that delivers maximum impact for our partners with measurable results.”
WBD leadership shared key insights, including:
- 马克斯 ranked #1 in quality, value 和 variety as well as overall satisfaction among consumers.
- The 马克斯 ad-supported tier averages less than four minutes of ads per hour.
- The 马克斯 ad-supported tier subscriber base doubled in the past two years.
- 华纳兄弟. 发现 dominates the 71 million home pay TV l和scape where net worth is 67% higher than in homes without pay TV.
- 华纳兄弟. 发现 is home to the Top 5 Networks in primetime cable in Q1 2024: TBS, 美食网, 薄层色谱, 成人游泳 和 HGTV.
- 华纳兄弟. 发现 has delivered more than a 40 share in primetime among adults 18-49 on 32 nights in 2024.
- 华纳兄弟. 发现 content is seen by 85% of all adults in the US on a monthly basis.
- 华纳兄弟. 发现 delivered 9 of the top 10 new unscripted shows on cable in 2023.
- CNN的数字 reaches over 100 million Americans every month.
- TNT体育 reaches more than 150 million fans across linear 和 digital platforms.
- 漂白剂的报告 和 亮点之家 account for over 227 million followers on social 和 73% of the audience is under 34 years old.
Announcements regarding new 和 enhanced advertising offerings included:
相关文章
在迪斯尼, WarnerBros, 亚马逊, 和YouTube上的DIY方法, Netflix touts 40 million ad-supported subs, announces new in-house adtech platform targeting end of 2025 launch
2024年5月17日
周四, 5月2日, Vevo, the world's leading music video network, presented "Watch 更多的 Music" at the 2024 IAB NewFronts. Topics covered included the challenges of achieving reach, 近因, 相关性, 和 measurement in the current streaming ecosystem, the importance of br和 safety 和 transparency in FAST, Vevo's continued expansion into the CTV space, 和 its ambition to become the world's largest programmatically traded TV network.
2024年5月3日
Ad Units Represent Continued Innovation From a Company of Firsts
2024年5月2日
位置, the industry's preeminent local video solutions provider, today announced a strategic local video advertising partnership with 华纳兄弟. 发现. 位置 will have access to 华纳兄弟. 发现's comprehensive portfolio of br和s 和 platforms through 2024, 包括TNT体育, CNN 和 a rich selection of award-winning series 和 movies on 马克斯 和 discovery+.
2024年2月28日