为什么FAST在2020年起飞
Why did 免费的 Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? 老马修·杜金. 北美创新与发展团队总监， LG，与营销副总裁斯科特·汉考克讨论了这个话题， 丛媒体制图师、首席执行官埃文·夏皮罗 ESHAP，在他们的 流媒体东部2023 面板.
Durgin begins by mentioning that FAST is a “top five” service for LG 和 that it fits well into their lineup. However, he notes that it took quite a while for FAST to really catch on. “多年来，我们一直在与这样的公司合作 DivX 和 网络电视, 之前有很多公司都关注过FAST, 然后突然有一天一切都好起来了,他说. 他问夏皮罗:“知道爆炸发生的原因吗? 什么是合适的时机?”
“There's never one answer to that question when a paradigm shifts that quickly,” Shapiro says. “其中很大一部分是封锁. Americans 和 people around the world bought substantially more 连接电视s during the [height of] Covid than they were planning to earlier [in] the cycle, (而且)有更多的房间可以容纳他们. 所以从加密狗转向纯的, 连接电视, 电视内部芯片的速度, 编程的数量, 和 the amount of available time that people had over those couple of years, 我认为, 是伟大的催化剂之一吗. 还有最大的, 这是世界历史上最多样化的一代, Z一代, 成年的在同一时期成年的.”
Shapiro also emphasizes that one of the major shifts over the last five to six years has been the move of the primary screen in homes from small screen devices to 连接电视s. “The biggest, best approximate screen is now the winner inside the home,他说. The p和emic 和 the increase of subscriptions to paid products in conjunction with Gen Z 和 this shift to larger screens have all contributed to the swift rise of FAST.
Durgin turns to Scott Hancock of 丛 for his insights into the rise of FAST. “丛 had so many different ways of satisfying consumers over the last 15-plus years,他说. “丛 has been on LG’s roadmap of offerings for a long time in different ways. So how did FAST change what 丛 wants to do to satisfy customers?”
汉考克同意大流行是一个主要因素. “我认为 we definitely saw a huge spike during that time period [that] allowed folks to experiment with what they've been thinking about 和 hearing about…cord cutting, 或者剃须. 这给了他们机会. They were stuck at home, 和 they're like, ‘I'm gonna give this thing a try.’然后他们意识到，‘好吧，实际上，我可以做到.就在那时，我们看到了使用量的显著提升.” He also highlights the mass consumer realization that so much previously inaccessible content was now easily accessible. He notes that 丛 has around 600 channels available in the US 和 most other countries. “It's been an arms race basically in who can say they have the most channels,” he notes. “And so 我认为 a lot of it was like driven by folks stuck at home. 内容质量提高了很多, 以及用户体验, the ability to basically find what it is that you're looking for, 越来越好了. I would say It's got a long way to go, but it's gotten better.”
Learn more about FAST 和 a wide range of streaming industry topics at 流媒体连接2023.
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