2022年1月27日
By 格伦·阿达莫开关制作服务部总经理
博客

分布式直播视频制作的未来

The media and entertainment sector is seeing huge advances in the use of leading-edge methods and technologies as the events of the last two years have forced changes that many could not have imagined beforehand. 新的云驱动方法正在彻底改变直播内容的制作和交付方式.

The pandemic has accelerated trends that were already in motion and opening up new possibilities for media companies capitalizing on the explosion of streaming and direct-to-consumer platforms. 更多地使用远程生产技术和基于云的实时事件工作流, 尤其是体育, 直播视频内容创作迎来了快速发展. 我们已经看到了从几乎严格遵守传统的现场生产模式的转变, 到远程方法的使用, 到现在用人比较灵活, 支持云的分布式方法.

线上工作人员需要飞到竞技场的日子一去不复返了, 体育场馆和其他场馆制作和传递一项赛事的大量报道. 云计算为联赛提供了一系列的生产选择, broadcasters and other rightsholders to cherry-pick the talent and tools that best fit their needs and budget. The shift to a more flexible live production model has been brewing for a number of years but it has unquestionably been accelerated by the pandemic.

新的生产模式从何而来

大流行之前, we were already seeing the growing use of remote production – where above-the-line technical crews are located at fully-equipped remote facilities and connected by robust video delivery networks – for close to a decade. Its adoption has been massively accelerated as broadcasters and rightsholders have needed to minimize travel and onsite personnel to meet rules and guidelines aimed at reducing the spread of COVID-19. 它现在已经成为大多数大型现场活动制作的标准选择, 至少有部分(如果不是全部的话)工作流的元素可以远程执行.

在过去的五年里, the swift development of cloud-based production tools has provided even more options across a wider range of projects employing remote production methods. 媒体公司 are now able to execute the entire end-to-end production process in a cloud-based environment, covering everything from IP video contribution to 图形创建 to low-latency communications to 剪裁 and editing to distribution. 可作为灵活的按需提供, 基于云计算的生产扩大了直播内容生产者的视野, 实现近乎实时的社交媒体亮点, 传输到流媒体服务, 并且能够在赛前和赛后进行更多的肩部编程和边线馈送.

通过所有平台与受众建立联系

仍然被一些人视为“新来的孩子”," the cloud's robustness and reliability have been well proven through the pandemic as Tier-1 sports, 新闻, and entertainment organizations have used it to maintain standards despite the limits imposed on them by the crisis. 越来越多地, sports 联盟 and media companies in particular are relying on its flexibility and growing feature set to enhance and expand the types of content they can produce and deliver.

一个很好的例子就是NHL项目使用了开关的云视频服务平台, 制作并发布一系列独特的社交媒体节目. 2021年斯坦利杯季后赛的21场关键比赛, 开关 worked closely with the league to support pre-game coverage that aired on Twitter Live. 整个生产过程在云端进行管理, 通过工作流程将长岛的人才和工作人员联系起来, 伯班克, 纽约, 芝加哥和布鲁克林, 使他们能够实时协调项目. 该项目帮助NHL定制了高度互动的内容, 包括投注赔率, 在推特上向粉丝们展示, 在关键的季后赛和总决赛前建立预期.

天作之合的生产工具

The combination of remote and cloud-based production capabilities—bolstered by traditional mobile and on-site production where needed—has resulted in the exciting new distributed production model emerging. The business benefits of this approach are clear: streamlined production costs; improved operational and resource efficiency; and unprecedented flexibility and scalability. These advantages play a significant role in enabling rightsholders to go above and beyond their current approach to production, 用更少的钱做更多的事，同时尝试新的报道类型, 在现场活动期间和之后，创造更加身临其境的消费者体验.

The 2021 Latin Grammys offers another prime example of a major event using a distributed production model to go above and beyond its linear broadcast offering. The Latin Recording Academy livestreamed the preliminary ceremony and main awards show to social media channels, along with real-time highlights capturing all the anticipation and action around the event – all in addition to delivering the broadcast feeds for the primary US rightsholder, 西班牙语网络Univision.

该项目利用了云的全部功能, 有专门的编辑和其他工作人员在开关的伯班克制作设施工作, 20 Spanish and Portuguese language social media operators working from remote locations around the world, 以及在美国航空球馆之间传输数据的连接路径, Univision的迈阿密生产设施, 以及伯班克生产中心. 生产和交付工作流的所有方面都在云中处理, 包括编辑, 图形创建, 剪裁, 通信和反馈, 和分布.

所有的道路都通向分布式的未来

Looking ahead to the rich line-up of major live events in 2022—including the forthcoming Beijing Winter Olympics, 国际足联世界杯, 以及NHL冬季经典赛的转播商, 联盟, and other rightsholders have the chance to capitalize on creative new methods and expand the ways their fans can enjoy and engage with their content.

的可靠性, 创造力, 而且成本效益远, cloud and distributed production have been put to the test through the pandemic and shown outstanding results. 媒体公司, 体育组织, and other rightsholders have the substantial advantage of creating tailored workflows that work for each type and size of production. This new menu of production capability has opened a whole range of opportunities for coverage of future live events.

[编者注:这是来自开关. 流媒体接受供应商署名完全基于它们对我们读者的价值.]