If TV Watching Goes Social Is it Still Passive Entertainment?
Many of us are active TV watchers, so does that take away the guilt?
Like some of you, I was raised in the age of junk TV and I felt bad about watching it. TV was always a guilty pleasure, because there was nothing decent on. For us, this new golden age of TV is a challenge. We want to catch up on every hot show, but we know we shouldn't spend that much time on the couch.
A study released today by the researchers at The Diffusion Group (TDG), however, shows that TV watching is changing. 这是因为 73% of people who use social networks use them to engage with TV-related content. TDG breaks this down even further: 43% interact with show-related humor via mashups and memes, 39% read recap 文章 or watch recap videos, while 38% 查看gif动画.
"There is a separate universe of online multimedia content that orbits TV shows," says Michael Greeson, TDG总裁. "A majority of TV viewers no longer simply watch a show, but also view 'the making of' specials, 看剧透, chase plot theories, follow actors on social media, and share comments (especially jokes) about the show."
What was once purely passive is now active, at least a little bit.
That got me thinking about a 2016 快速公司 article tweeted today by VidCon Industry Track editorial director (and friend of StreamingMedia.com) Mark Robertson, showing that TV viewing can have harmful effects on the body including a reduced verbal reasoning ability, 低智商, 2型糖尿病, 和抑郁. The article's author went cold turkey on TV and reported an increase in happiness.
我相信, but here's what I'm wondering: If we're active viewers—constantly checking feeds, 发布的笑话, and looking up the cast—are we saved from those deleterious effects? Do our brains and bodies respond differently?
Until further studies are done, I'm going to assume active TV watching is just fine. Now excuse me as I scroll through TikTok and goofy memes for the next half-hour.
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