微软 视频脉冲 in Open Preview, Collects Viewer Feedback
视频脉冲, the video-centric extension of 微软's 脉冲 audience measurement tool, is now in open preview, the company announced. Existing 脉冲 customers can use it to gain audience reactions on recorded videos.
微软 first showed 视频脉冲 last month at SXSWedu in Austin, 德州, where 脉冲 was used to collect responses during the event's Policy Forum.
Targeted to marketers and advertisers, 视频脉冲 lets customers collect feedback on recorded videos, reactions that are tied to a video's time code and can be played back at will. 视频脉冲 works with MP4 videos hosted on YouTube and Vimeo, as well as Azure Media Services and other solutions.
微软 enhanced 视频脉冲's producer controls for today's release, creating a one-page setup that makes getting started easier.
Marketers can use 视频脉冲 to gain moment-by-moment reactions, says Dritan Nesho, head of 微软 脉冲. Customers are able to collect results without purchasing expensive hardware-based systems.
“With 视频脉冲 we’re introducing a new format of digital content rating to the marketplace,Nesho说. "Customers will have the ability to upload video content and have it rated quickly and at scale, across digital space and at any time, and in a detailed and complete way around the questions and attributes that matter to them most.”
视频脉冲 could be used to test reactions to ad campaigns, TV shows or movies, and original online content. As this is an election year, 微软 also notes that it can be used to gain feedback on political campaign videos.
Formerly known as Bing 脉冲, the product was rebranded as 微软 脉冲 in December 2015. Along with today's news, 微软 has released the results of a study it says validates 脉冲 as an engagement and feedback service.
相关文章
While startup Beam Interactive only launched in January, it's already made a big impression with online gamers and the team at Xbox.
8月12日
Google and Sony are dark horse candidates, while Roku and TiVo don't stand a chance. And as for Plex, it had better pray that it gets acquired.
2016年1月14日
Telestream Wirecast, Newtek Tricaster, and JW Player now integrate with the cloud-based Azure platform.
2014年9月10日