Machinima Gets $35M Financing, Led by Google
视频网络 游戏公司. has been generating huge hits from its original gaming- 和 sci-fi-oriented online shows (the company touts 1.61 billion video views for April), 和 yesterday a payday came in the form of a $35 million funding round led by 谷歌(goog . o:行情). Redpoint Ventures 和 可资本 also participated in the round.
Machinima will use the additional funding to boost content 和 global sales operations. It plans to spur international expansion 和 additional distribution strategies, as well as new product 和 technology initiatives. The aim, the company notes, is to develop a global br和 for a new generation.
"With this latest round of funding, Machinima is well-positioned to make the next evolutionary step in the world of multi-channel video programming 和 distribution by exp和ing into original content, international territories, 和 new platforms 和 devices," says Allen DeBevoise, Machinima's chairman 和 CEO.
Machinima has raised $14.6 million in three previous funding rounds, led by 可资本.
Machinima is consistently the third-most visited YouTube partner channel, following Vevo 和 Warner Music, according to comScore.
StreamingMedia.com got the inside story on one of Machinima's most popular shows, RCVR, in April, 2012. RCVR (pronounced "receiver") took home three International Academy of Web Television Awards in Las Vegas, 内华达, including Best Drama Web Series, Best Male Performance (Drama), 和 Best Cinematography.
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