Irdeto Provides 内容保护 on Logitech's Google TV Device

圣人钱德拉, 谷歌电视的产品主管, has had a whirlwind few weeks; I've seen him at Adobe MAX 2010 and 流媒体 West 2010, 都在洛杉矶, and again at NewTeeVee Live this week in San Francisco.

One of the services of Google TV that Rishi touts is the Netflix Watch Instantly streaming service, and one of the boxes that he showcases it on is the Logitech Revue.

以20世纪30年代的音乐表演命名, 组合歌曲, 跳舞, 还有其他各种各样的表演, the Revue is Logitech's foray into bringing the web to the television screen, often referred to as over-the-top video (OTT) or web channels. Logitech refers to it as a companion box rather than a set-top box, 因为它的设计目的是把网络带到客厅, 通过Revue盒子上的“频道”概念.

Between Chandra's demonstrations and those of Jennifer Taylor, Adobe's senior director of product management for rich media solutions, I've now seen the Revue demonstrated four times in the space of two weeks, and I look forward to reviewing the device in the next few weeks. 与此同时, I was curious to discuss the security implementations of premium content on this new box.

昨天我和 Irdeto, which announced today that it is providing its Cloakware technology to protect apps-based premium content on the Logitech Revue.

Irdeto, with its history in the controlled-access market for cable television operators, has previously announced that it's been working with Netflix, 但是今天的公告 is as much about the Revue itself as it is the Netflix app within the box.

"We worked closely with Logitech to ensure that sensitive assets are protected from tampering,简·斯廷坎普说, 爱迪德的美洲副总裁

The 公告 today is a follow-on to a previous 公告 of its partnership with Netflix, which should lead to a number of additional 公告s within the near future.

"We've worked with a number of partners within the ecosystem, 但现在只剩下罗技了,大卫·沃格尔说, 战略客户总监, when asked to comment on a Sony-manufactured Google TV box that will contain Netflix functionality, 或者关于iPad, 它有一个支持ios的Netflix交付应用程序.

“我们不能具体评论索尼或其他公司, but we think it's safe to say that the ecosystem partners would look to us given our relationship with Netflix,斯廷坎普说

"Netflix is a partner we've been working with for months and months," Vogel added.

I asked Steenkamp and Vogel whether Irdeto's background in a limited number of devices, many of which had smart-card and other hardware security measures, 能转化成一个多设备的世界吗.

"We see these new ecosystems expanding to access content from a variety of devices,斯廷坎普说. "When there is premium content run through these devices, controlled access is needed to keep business models intact.

"Cloakware is a software-based and can be rolled out across multiple platforms,Vogel补充道, "regardless of whether there is hardware-specific smart-card implementations."

"We've done conditional access smart-cards as part of our core technology,斯廷坎普说, “但那是有限数量的设备. 现在我们展示了多种设备和环境, as consumers have clearly signaled that they want to access content from any location or device."

When asked about how Cloakware fits in the greater digital rights management (DRM) ecosystem, Steenkamp说Cloakware是互补的.

"It either sits alongside DRM or adds some additional controlled access or locking functionality,他说, with Vogel adding that Cloakware works alongside the major DRM solutions on the market, 还有一些专有的."

"When you think about our history with controlled access and hardware-based security,Steenkamp总结道, “挑战基本上是一样的. 而不是几个设备和操作员, 虽然, we're now rolling out to multiple devices and multiple operators. 我们是一家有着传统经验的公司, but can also expand our technology to match our expertise, providing the same level of premium content protection in the new, 更动态的交付世界."

According to Logitech, the goal was to protect content without hindering the user experience.

"Our objective with Logitech Revue is to deliver the best-possible experience with Google TV,阿什什·阿罗拉说, Logitech vice president and general manager of the digital home group. "We selected Irdeto because the company delivers a very flexible and reliable solution for protecting high-value content over broadband - without compromising user experience."