February Video Rankings: Yahoo Topples Vevo
Online video viewing continued a slow decline in February, 2012, found online measurement company comScore1.79亿美元.S. Internet users watching almost 38 billion videos for an average of 21.8小时. That compares to 181 million in January, 182 million in December, and 183 million in December. February was a short month, however, so perhaps the trend will reverse in March.
The big surprise for the month was that Yahoo's efforts to grow views with a rebranded video section and original online videos is paying off. The site took the number two spot, besting Vevo, which usually holds that place.
谷歌网站, which include YouTube, again took the top spot, a situation that won't change anytime soon. 谷歌吸引了147人.4 million viewers (down from 152 million in January) watching 418.2 minutes of video each. Yahoo sites followed that with 60.9 million viewers averaging 67.每个8分钟.
Following Google and Yahoo were Vevo (52.0 million), Facebook (43.6 million), and Viacom Digital (43.200万). Rounding out the top ten were AOL, Microsoft sites, Comcast NBCUniversal, Hulu, and Turner Digital. Amazon slipped out of the top ten, while Turner Digital rose.
For video ads, Hulu was again the leader. 它显示1.60亿广告比10亿.6 percent of the population, averaging 48.每位观众2个广告. That's an increase from 1.4 billion ads in January. Next up for ads were 谷歌网站 (1.10亿美元)，苹果.tv (705.7 million), BrightRoll (683.4 million), Specific Media (611.1 million), Tremor Video (491.1 million), ESPN (477.3 million), Auditude (411.7 million), Microsoft sites (393.1 million), and TubeMogul (334.500万). While this shows a huge increase for 谷歌网站, comScore notes that it has begun counting certain YouTube ad formats in its measurements.
Vevo was again the most-viewed YouTube partner channel, followed by Warner Music, 动画短片, 制造商工作室, 和全屏.
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