爱立信: 手机视频 Viewing Grows 200 Hours Yearly Since 2012
The world is watching a lot more video on mobile devices than it used to, especially when comparing present viewing with 2012 viewing, when there were fewer options and slower connections.
Communications giant 爱立信 has released the 2016 edition of its TV and Media report, which analyzes viewing stats for 1.1 billion people and is based on online interviews with 30,000 people in 24 countries. The marquee stat this time is that average yearly viewing time is now 200 hours greater than it was in 2012. Since people are watching 4 additional hours per week on mobile, their overall screen viewing time has grown by 1.每周5小时. Standard television viewing (which 爱立信 calls "fixed screen viewing") has fallen by 2.每周5小时. One thing not obvious in 爱立信's findings is that standard TV viewing is still much more popular than mobile.
Over the same four-year period, U.S. consumers have ramped up their spending on video-on-demand services (many of which didn't exist four years ago). 爱立信 says that VOD spending has grown 60 percent since 2012, going from an average of $13 per month to $20 per month. 平均U.S. 家庭用途1.3 scheduled linear TV services and 3.8视频点播业务.
The report sees content discovery as a major pain point for linear video. 在美国.S., 44 percent can't find linear programming that appeals to them on a daily basis. That's a rise from 36 percent last year. Content discovery takes longer with VOD services, but viewers find it less frustrating.
完整的 电视和媒体2016年报告 is available for free (no registration required).
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