Dutch Telecom Altice Acquiring Video Advertiser 而 for $308M
The Netherlands-based cable, fiber, and telecommunications company Altice announced today it will acquire 而, which specializes in outstream video advertising, for $308 million. Outstream ads sit in the content page, rather than in existing pre- or mid-roll slots, and autoplay when they come into view. They're popular with publishers since they create new revenue opportunities.
而 reaches an audience of over 1.2 billion unique visitors on desktops and mobile devices Altice notes. Factors that influenced its decision include 而's relationship with 94 of the top 100 global advertisers, its partnerships with over 500 premium publishers and 8,000 vertically specialized publishers, and its digital publisher platform. In its New York City and Montpellier, 法国, 办公室, 而 has a staff of over 100 engineers and 程序员. Altice was also swayed by 而's first-party data sets, which have data for around 50 million fixed and mobile consumers around the world.
Altice has annual revenue of over $25 billion, and reaches 50 million households around the world.
In making the acquisition, Altice strengthens its plans for a global advertising strategy, one that combines data, a range of ad solutions, and multi-screen delivery.
"Convergence of telecoms, content, and advertising is at the core of our business," says Michel Combes, Altice首席执行官. "而, a powerful business in itself, with major presence in Altice footprint notably in the U.S. 和法国, will enable us to offer a truly unique value proposition to brands and agencies on the one hand and the media industry, 程序员, and distributors on the other."
The purchase price is contingent on 而 reaching 2017 revenue targets. Altice will pay 75 percent of the price at closing, with the final 25 percent as earn-outs dependent on 2017 revenue. The deal should close in mid-2017.
Altice previously purchased Cablevision Systems and took a majority stake in Suddenlink.
"Altice and 而 will marry the power of premium publishers with people-based targeting solutions to reach the right consumer, 在适当的时候, on any of their devices, 包括电视," says Pierre Chappaz, executive chairman of 而. 而's executive leadership will stay in place.
相关文章
The combined independent solution will let agencies and brands buy targeted ad placement across desktop, mobile and television.
11月10日