Adobe Buys 哪怕只是很小的一, Brings Video Advertising In-House
In a surprise move, Adobe 已经获得了 哪怕只是很小的一, a privately owned video ad management company that works with major 出版 and media companies. Adobe said it made the jump to advertising in order to create an end-to-end video platform for customers, one that combines authoring, 出版, 货币化, 和优化.
The 哪怕只是很小的一 platform, according to Adobe, integrates with content management and video operations systems, offering strong viewer targeting and flexible ad placement options. The result lets publishers create a multi-screen advertising experience similar to TV.
Adobe will use 哪怕只是很小的一 in conjunction with Adobe Flash Media Server and Adobe Pass, its TV Everywhere platform, to create a workflow that includes encoding, 交付, 和货币化.
The company also has plans to integrate 哪怕只是很小的一 with the Adobe Digital Marketing Suite, which includes analytics 和优化 tools.
"With this acquisition, Adobe can now offer an unparalleled platform for authoring, 分发, 分析, and monetizing digital video experiences everywhere -- simplifying workflows, increasing consumer engagement, delivering insights, and driving increased revenue for content publishers," says David Wadhwani, senior vice president and general manager of Adobe's Digital Media Business Unit.
While Adobe isn't disclosing the purchase price, video blogs suggest it was around $100 million.
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