改编电影.tv Intros App Center for Online Video Advertising
In a move to simplify online video ad management while still offering a wide range of analytics 和定位 options, online video advertising company 改编电影.tv has introduced the App Center, which will open for use on May 31, 2012. The App Center allows advertisers running campaigns to add third-party apps to the 改编电影.电视游戏机, letting them add new functionality while staying inside a familiar interface.
The first announced app is from Innovid, which creates interactive pre-roll video advertising technology.
"The partnership with 改编电影.tv will open up our interactive video creation tools to even greater channels of distribution via the 改编电影.tv App Center," says Zvika Netter, CEO of Innovid.
While other apps should follow in the areas of audience 信息, 测量, 验证, privacy compliancy, 和定位, 改编电影.tv isn't giving a timeline. To build the App Center, 改编电影.tv created APIs so that advertising technology providers can add their services to the 改编电影.电视游戏机. Users can install new services easily, as they would install an app.
"Given the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one single company," says Teg Grenager, co-founder and vice president of 改编电影.tv. "What buyers and sellers need is a platform that aggregates all the best brand technologies and provides automated tools to manage them."
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