改编电影.tv Adds Programmatic Buying for Linear TV
Giving advertisers a way to purchase ads for both television and online video at one time, advertising company 改编电影.tv announced today that it is adding linear TV to Audience Path, its programmatic 买ing platform. The result lets 买ers use a single platform to plan, 执行, 优化, and report on their video advertising investments across screens, notes Dan Ackerman, 改编电影.tv's senior vice president of programmatic TV.
Programmatic 买ing lets advertisers use data and automation to place optimal ad 买s, and 改编电影.tv says Audience Path will ensure ads are seen by more relevant viewers. Buyers can 优化 campaigns to reach specific age and gender demographics. 与Adpat.tv's marketplace, linear TV campaigns can potentially reach over 90 million U.S. households, the company says.
Prior to launch, 麦格纳国际 integrated its own proprietary data with Audience Path and 执行d targeted TV and digital ad 买s. "The addition of linear TV to this programmatic platform allows us to reach light TV viewers that are difficult to access through traditional TV-买ing methods,” says Kristi Argyilan, president for North America of 麦格纳国际.
Nearly 70 percent of all streamed video ads will be sold programmatically by 2017, estimates 麦格纳国际.
AOL acquired 改编电影.tv for $405 million in the third quarter of 2013.
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