When it comes to OTT, I’ve said it before: Buyer beware. In 2009, Streaming Media 在一个拥挤的市场中,大约有95个不同的在线视频平台(ovp)正在把利润率压低到只有像沃尔玛这样的公司才会满意的临界点. 不久之后,我们看到了在线视频行业的一次重大下滑和另一次暴跌.
But like the Phoenix it’s always been, our industry reinvented itself, 从灰烬中重生,带着一个全新的任务去统治过度的供应链. I’ve never really been a fan of the term “over-the-top”; as others have pointed out, it implies something sneaky. 也许几年前的想法是合法的, 基于订阅的互联网服务对传统电视广播的挑战,就像霍比特人打倒索伦一样受到重视, 但是很多——我的意思是很多——供应商认为将自己重新定位为OTT解决方案是个好主意. Why? 部分是为了利用趋势,但也是为了区分他们的价值主张和目标市场. The only problem was, there wasn’t much of a market to sell to. 我们讨论的情况是,100多家公司在追逐10-15个没有这样做的潜在客户’我想用实验来颠覆他们的盈利模式.
So what happened? Our industry declined. Money dried up; sales were scarce. Several companies didn’要么生存下去,要么干脆把自己的生意(低价)卖给别人. But as J.R.R. Tolkien wrote, “Not all those who wander are lost.”
然后,去年发生了一些奇妙的事情. Netflix宣布它的订阅收入超过了HBO, 好像有一枚魔法戒指被扔进去了, the OTT volcano erupted. 买方的需求促使美元重新流入我们这个不起眼的郡. 魔多的居住者需要让他们的OTT解决方案启动并运行,否则就会遭受厄运. 因此,我们正处于在线视频行业的又一个高峰——这次是买家’ market, not a speculators’ market.
当然,一个人不能简单地走进魔多,到处都潜伏着危险. There are plenty of companies out there “offering” OTT solutions, 当你用颤抖的手把支票签给他们中的一个因为你的工作岌岌可危, be sure that it’s a company you can trust your business to.
How can Streaming Media help? Yet again, with one of our Superguides, 希望赢得您的业务和信任的公司带给您的内容集合. And that’这就是超级指南的全部内容:直接从那些建立平台和工具的人那里获得独特的视角,这些平台和工具专门帮助您的OTT业务取得成功. There’it’这里有一系列公司规模和重点,我希望你都能考虑到. As Lady Galadriel said to Frodo Baggins, “即使是最渺小的人也能改变未来的进程.”
Download this Superguide here, and more Superguides at: http://uwketb.zjkept.com/Superguides