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2013 Online Video Industry Fortunes: An Introduction

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2013 Industry Fortune: The Only Constant is Change

2012年初, we launched our 流媒体 Industry 原始资料, and I decided to pay homage to the late Douglas Adams with the bold words “不要恐慌!作为我的《百家乐软件》的标题. 你接受那个建议了吗? 我希望如此. I think the most astute observation about our industry over time is that change is inevitable. 问题是, the time it takes for the industry to adopt the latest and greatest acronym is getting a whole lot shorter. So here we go into another year, and what are we hearing?

I think the funniest thing I heard vendors say at NAB 2012 is that they are approaching “zero latency” with their solutions. Be thankful that your fortune didn’t read, “That’s not chicken you are eating.”

At IBC in September 2012, I saw people leading with MPEG DASH and HEVC. 我去年就预测过, it’s fairly transparent that this will be a hot topic in 2013. 还有什么? At 流媒体西部10月, vendor conversations revealed companies addressing missing pieces of the ecosystem without disruption or compatibility issues, such as ad serving boxes and production in the cloud. 注意这些. I’m also predicting innovation and growth in an area we haven’t covered much of in the past -- online video security and surveillance.

The good news is that budgets are up for our industry. Our annual magazine readership survey indicates that budgets are up 8% and sit at about $340,000 per reader; there’s no question that for the industry, competition on underserved playing fields is about to rally. 与, let’s have a look at what these leaders of the online video industry have to say in our annual roundup.幸运饼

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