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2013 Online Video Executive Prediction: Telestream

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人们常说,变化是破坏性的, and that’s certainly true for the way that media is distributed today. With the explosion in the number of new viewing devices -- from standard TVs to smart phones, 平板电脑, 连接电视, dvr, and game consoles -- today’s media landscape is radically different from just a few years ago.

The delivery of consistently high-quality media over an uncertain and constantly changing terrain is now a requirement for all content owners and distributors. 虽然对最终用户的好处是显而易见的, content owners and others who prepare media for distribution are faced with significant challenges. The types and number of formats and resolutions required are exploding. Different protocols for content 包装, metadata, and delivery must be addressed. And, improved bit-rate 效率 to meet network bandwidth limitations is a must.

It is clear that with today’s media consumption -- for broadcast, 电缆, IPTV, OTT and mobile -- a one-size-fits-all workflow no longer works. Each distribution channel has its own unique requirements to deliver the highest quality content in the most efficient way.

The answer to meeting these changing needs lies in workflow management solutions that provide the flexibility and intelligence users need to achieve efficient content preparation, 包装, 和分布. This past year we introduced GPU-accelerated transcoding and 包装 products specifically to address the multiscreen distribution challenge. We look forward to solving more of these challenges for new markets and workflows.

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