Video: What Makes Live Linear So Challenging?
Learn more about live linear at 流媒体西部
Read the complete transcript of this clip:
斯科特·卢瑟福: Live is particularly interesting because it's just so incredibly challenging--because it's live. Its concurrency is very, very difficult. 从我们的角度来看, one of the most interesting things to try and solve is, what would the world look like if we were genuinely streaming a huge, 体育赛事现场直播, 比如超级碗, live globally over IP, trying to put personalized advertising into it? That becomes a serious, serious technical issue. It's probably not even viable over the current bandwidth in the world, is it?
最重要的是, the interesting thing is, with a lot of the short-form engagements, or short-form videos that people make, talking to each other, how can you 然后 turn some of that into a more prolonged engagement? How can you keep people in the system? What happens when you get to the end of that, either moving from live and 然后 being able to stitch in following content--bumpers, 结束后, whatever that might be--to keep people engaged? 一般, 你看到的是, 如你所料, 缓冲越少, 越不坎坷, 越无缝, 留下来的人越多, and 然后 the content is, 很明显, 非常重要的. If it's just not relevant 然后 people are gonna bounce.
The interesting thing, 然后, is if you can get it right--having all the short-form content, every single one of those once archived, 甚至是活着, is really a funnel into a potential linear experience. So long as you keep the people there, you can keep stitching in personalized content, figuring out what they would want, and figuring out how to create, 基本上, individualized channels. Then, once you've got somebody there, just don't do anything to make them leave!
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