Video: OTT Content Aggregation and the Challenge of Discovery

Learn more about OTT content aggregation and discovery at 流媒体的下一个事件.

Watch the complete panel from OTT Leadership Summit, OTT101. 2019: The Year of Direct-to-Consumer Video Services?，在… 流媒体会议视频门户.

阅读这段录音的完整文本:

佩吉道: When we think about these different streaming platforms, 你聚集了很多不同的形式, 内容类型, 正确的? And broadcasters seem to think that they're not aggregators, cable providers seem to think that they're not aggregators, 他们是在做生意，但我很抱歉, 它们是聚合器. They create licensing agreements with multiple media organizations and what not to distribute out--

罗伯·狄龙: 在我的世界里这就是所谓的，

佩吉道: 实际上并没有什么不同.

罗伯·狄龙: To explain to the layperson is that CBS doesn't own every show that runs on their network. 索尼有一些，NBC也有一些. 人们不明白这一点. Traditionally broadcaster has been an aggregator for 60 years. 他们很难看到电缆, 去年在一个有线电视节目上发表讲话, was very similar kind of feedback where as we're getting, we're the ones providing more of an a la carte environment and that just ends up being in silos. But do consumers want more silos or do they want aggregators? Do they want someone to show them like from my experience and I'm like what's that, time-poor and we've almost moved back to appointment watching. We know what we want to watch, what services it's on. We watch it like HBO we watch it when it's on even though we're actually watching BOD, 我们不想剧透.

佩吉道: You've defined your appointment rather than somebody else defining your appointment, 正确的? The traditional broadcast model is, they made the appointment for you. 本来是周五晚上8点. 现在已经是凌晨三点了, whenever there is two hours that you're home happen to occur. 现在是个性化的预约. 个性化是其中很重要的一部分. 这就是我要去的地方, I constantly I go like I'm happy to have somebody that knows AI on this panel because I think it's just like the guts of what's gonna make the future happen.

伊桑Dreilinger: 因为这是关于发现的，对吧. I watch "Billions" and "Veep" and I have to remember when it's on Showtime, when it's on HBO and it seems easy to remember but it really isn't.

韦斯德宁: 这是愤怒. Like is there a service where you can just and there probably is, so apologies. Probably talking to the room that's like, yeah, we've got that!

伊桑Dreilinger: 我看《百家乐软件》，感觉就像, it directs you straight to Showtime or whatever it is or HBO that does "Billions."

伊桑Dreilinger: 正确的,但是, 这才是你需要的, that's the addressable part of this in the discovery part that makes it so challenging because I can get to Showtime and watch "Billions" which is great and then, 接下来我该怎么做? 我要去HBO看《副总统." I'm not gonna necessarily sit on Showtime and watch something else, unless Showtime makes it really easy for me to watch whatever's next.

Stefan Van Engen: 或者为你提供一些相关的信息.

伊桑Dreilinger: 正确的.

佩吉道: 没错，没错.