Video: How Does Live Content Monetization Differ From On-Demand?

Learn more about ad insertion for live events at 流媒体的下一个事件.

Watch the complete video of this presentation from 流媒体西部, LS101:直播货币化，在… 流媒体 Conference Video Portal.

Read the complete transcript of this clip:

玛丽娜Kalkanis: So, the thing about monetizing live content is it's got to be seamless. People really are used to that television experience. 它们不需要缓冲, they don't want audio levels to change, they don't want the ad to come right in the middle of an event, 在错误的时刻正确, there are all these sorts of things that they're looking--that kind of really slick, editorial experience that they're used to in live television. And then of course they want the quality of the ad, 小事情,可访问性, if they've got the closed captions on, they want the ad to come with closed captions on. You expect that in television, it's a challenge in live streaming and often it's not done correctly. So, I think those are the sorts of things that are hard in live streaming to get right, there's not lot of time for making those adjustments.

It's tricky because you got so many things in play, 你有小溪, 你有设备, 你已经有了用户设置, you've got all these things in play that have to like to come together.

史蒂文Tripsas: 我完全同意. 它必须起作用. 它必须起作用 and it has to be successful. 否则, that person is gonna be a non-viewer very quickly, or they're potentially gonna turn if they're a subscriber. So, 它必须是清晰的, 它不能缓冲, all the things you would expect it not to do, and that's very difficult to do in real time, and particularly over the public internet. So, we've become consumers of television now off of a greatly built infrastructure that has been established for decades. Traditional broadcasters have had MPLS, they've had satellites, they've had trucks. 现在, we've had a lot of small-tier broadcasters that are still pushing out traditional television that are great, but are trying to doing it over the open web and it is the Wild West, because it is not something they control. They may not necessarily know how to deal with those challenges. I live my life in IP, so I can understand it's a tough place.

Understanding how to make live stream successful has a lot to do with the technology behind it, 正确地实现它, and having a partner there to help you along the way, 这是肯定的. Monetizing it, though, is heavily dependent on making sure that it always works.

免费的

合资格订户

现在就订阅最新一期过去的问题

eCommerce and the Future of Streaming Monetization

Bulldog DM's John Petrocelli and LiveX's Corey Behnke discuss the explosion of ecommerce in streaming that's booming overseas and increasingly coming to North America, and the emerging opportunities for maximizing revenue with interactive streaming in this clip from 流媒体 East 2022.

2022年6月17日