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视频:早期窗口反盗版案例研究,Pt. 2:结果

Learn more about anti-piracy strategy and technology at 流媒体的下一个事件.

阅读这段录音的完整文本:

罗恩·惠勒: 这是钱的幻灯片:早期窗口结果. 这是我已经谈到的35个版本. 正如你所看到的,35个人的经历各不相同.

The key takeaways I'd like to make is that a lot of these titles are big titles: Deadpool 2 here on the far end if you can see that. 35天没有盗版在世界任何地方, 高质量的, 提前窗口释放, 这部电影在韩国上映. 这是任何内容所有者的头奖.

We're the exclusive distributor of a high-quality version of that title. 环游世界35天.

Now, the downside, again, goes back to the issue about how we all have to fight this together.

It's just two titles later, The Predator--terrible movie, sorry, Fox bosses. 盗版电影不如《百家乐软件》好. 这首歌在发布当天就被盗版了. 非常令人失望.

The other point is the trend point I want to bring across. Look at the seven releases, starting with Kingsman, again, very successful movie. 被海盗吸引,我们有23天的时间. And 18, 19, 29, 28, 18, 35; that's a tremendous run.

The goal that we're all hoping to see someday is that's the routine--you get a month of no piracy of your new releases. The counterpart of the TV side is you go months between having live streams that are popular, 被广泛消耗,电线被切断.

The real point here, one last slide which summarizes it. We've actually had 14 of those cases, they're all color-coded, not worth going into. There were actually no uploads at all during the early window piece. 在某些情况下,因为它已经被盗版了. 在其他情况下,它从未被盗版.

Again, even if you look at the whole 35 releases, the average is almost 10 days for all of them. Even with Predator in there, it's 20-plus days because of the seven in a row that were so high.

So, 相比之下, 大卫和其他人都知道, everything else that doesn't have a forensic watermark, 没有警告卡, 盗版立即. It's zero in every single case, in the world, everywhere. 所有东西都马上被盗版,但在韩国不是这样.

The last point is that eight individuals have been arrested and convicted or finished their criminal prosecution. 还有很多案子在处理中.

So even in those disappointing cases like Predator--which was just last Friday, so no one's been arrested yet--the thought is eventually people start feeling a little pain from being engaged in piracy, 他们从来没有这样做过. It's routinely described as the easiest crime in the world. Because it's so hard to get caught and so meaningless when you do.

These people did get caught and they paid a price and that's the other benefit of this technology is you can start imposing pain on pirates. And if we ever did get to a point where everyone was doing this all over the world for all kinds of content, there would be hundreds or maybe even thousands of piracy cases at first; and I bet dollars to donuts that we'd slowly fall over time because there would be fewer people engaging in it.

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