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如何个性化体育和电子竞技流

了解更多关于体育直播的信息 流媒体的下一个事件.

观看流媒体西部的完整演示, ESS102b. 下一代,在… 流媒体会议视频门户.

阅读这段录音的完整文本:

Codi沃伦: The majority of our audience is watching because they either have played, 或者他们有孩子在玩. 所以,这是一种很容易得到的鱼. You're not going to explain the rules of softball every single time you stream or you do broadcast something, 也许是快速的, 用五秒钟来介绍游戏的不同之处, 诸如此类的事情. 我想这就是我们, 作为一个组织, 真的很优秀, is that you just get their initial interest peaked and then we'll use targeted ads. Whether it's on the streaming or if it's on just the broadcast of, 嘿,你只是喜欢你看到的, 看看美国橄榄球.com and we'll explain everything you need to know basically about the sport for those of you who haven't played. 因为, 对我来说, 作为一个观众, if I'm watching and every single time that I'm watching an NCAA softball game, 他们向我解释游戏规则. I'm going to get irritated and I'm not going to want to watch that part of it. 但这就是我们策略性地把他们拉离现场的地方, 你知道, 在广播期间, 只是为了更好地解释它, 也许是那些从未玩过的人.

阿里埃文斯: 这是直播的一大悲剧, 它只是在互联网上的电视广播吗. 这确实削弱了互联网的力量. 它不是单向的广播媒体. 你可以知道电话那头是谁, right and you could personalize the experience to those viewers. 例如,从…借来的东西... 我的意思是,这在电子竞技中尤其是个大问题. If you try to bring--if you're a kid and you bring your dad to watch this game, 他们大部分时间都不知道发生了什么. So, 如果你在网上看的话, 如果这是你第一次看这项运动, you can change the graphical package and the overlays that come up. 您可能不会在内容本身产生一个施法者, but you can add through the layers of content that appear around it. 您可以个性化它的观众. 所以,对于第一次看电视的人来说,你可能解释得太多了. 还有你认识的正在看统计数据的人. 谁参与了幻想. You drop all that stuff out and you show a deeper, more statistics-related broadcast to them. 很多工作都可以通过人工智能实现自动化.

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