Roku Highlights Best Practices for Set-Top Box Streaming Success
Should set-top box and connected TV apps focus on providing video on-demand or live linear feeds? The answer is both, says Ziba Kaboli-Gerbrands, director of content acquisition for Roku. Speaking on a 流媒体 West panel on streaming apps, she said that partners that offer both, 比如Vevo, 做得很好.
"Its nice to have that mix," Kaboli-Gerbrands说. Some viewers want to find content, while others prefer to lean back and watch.
While Roku mostly streams VOD content, that's because there isn't much live linear on the platform yet, Kaboli-Gerbrands说. Time Warner Cable and ESPN offer authenticated apps, and both 做得很好. When there's more live linear available on Roku, she expects that delivery will be more mixed. Roku encourages partners to offer both types of video.
"Both" is also the answer to the question should partners offer new content or repurposed video. It takes time to build an audience when showing only new content. Partners grow faster when they offer viewers a mix.
Creating a Roku app takes a development cycle of 2 to 3 months, Kaboli-Gerbrands说, 预算是10美元,000 to $15,000. Roku offers a certification turnaround of 2 to 3 weeks. Partners can get going with no money upfront to Roku, although Roku might take a cut of ad revenue later for successful channels. She added that 60 percent of Roku's partners are supported by ads.
While Roku doesn’t want to be in the white label business, Kaboli-Gerbrands说, it sometimes offers white label equipment as a way to break into a new market. 在美国.K., Sky Now电视盒 is a Roku white label device. Roku recently got in the TV business by partnering with Hisense and TCL. Kaboli-Gerbrands noted that 《百家乐软件app最新版下载》杂志 called one of those sets the first smart TV that's actually smart.
Roku has now sold over 10 million devices in the U.S.,
"Its still early days in streaming media players," Kaboli-Gerbrands说. “还有增长的空间."
Watch the full discussion below and download the moderator's presentation.
Ziba Kaboli-Gerbrands of Roku and Erik Vold of NRK
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