Don't Count 亚马逊 Out; Three Reasons Why it Could Beat Netflix
With all of its resources, why isn't 亚马逊 making more of an effort in the subscription video-on-demand (SVOD) market? That was the question put to a panel of experts at the recent 流媒体 West conference in sunny Huntington Beach, 加州. Perhaps people are judging too quickly, 坎贝尔·福斯特建议, director of product marketing, 视频解决方案: Adobe.
"I think that 亚马逊 has three huge things going for it when it's playing in video,福斯特说. "I think the first is that they tend to play the long game, so they look out 5 to 10 years. They're not looking at the next couple of quarters. They're saying 'In 10 years, here's where we want to be.' That's what they did in books, that's what they did in the marketplace, that's what they're doing in SaaS right now."
亚马逊 also has the resources to pull off exclusive content deals.
"They're very well capitalized. They have very deep pockets. With these content deals that are extremely expensive, they will pony up," Foster continued. "They also have access to lawyers because they have so much capital, which you need when you're in the content game."
Finally, 亚马逊 knows what customers like, because it's been selling media for many years now.
“三, which is the biggest asset that 亚马逊 has, 是否可以访问用户数据, 信息 about behavioral patterns based on what consumers are doing elsewhere on their site,福斯特说. "If they get their act together and incorporate that user data into the UI with recommendations and personalization, I think it could be a really killer product. "
真正的障碍, 培养总结, is that no one is sure whether or not 亚马逊 is truly committed to the SVOD space.
For more on the OTT video market and TV Everywhere, watch the full discussion below.
The State of Over-The-Top Video and TV Everywhere Rollouts
Despite the success of standout services including Netflix and Hulu, it’s generally been slow going for OTT and TV Everywhere in making consumer-desired TV programming widely available online. This panel reviews the state of OTT and TVE rollouts, examines the reasons behind the “slow going,” and explores how tech and business friction issues are being addressed. Learn what the OTT prospects are for TV incumbents vs. online enterprises such as Netflix, Hulu, 亚马逊, and Intel.
主持人: 比尔•尼迈耶, Senior Analyst, TDG 研究
发言人: 布莱恩Jaquet, Director, Marketing and Communications, Sling Media
发言人: 大卫Schlacht, Senior Director, Technology Ventures, DirecTV
发言人: 坎贝尔福斯特, Director of Product Marketing, Video Solutions, Adobe
发言人: 库尔特·霍普, Director, Smart TV Innovation and New Business, LG Electronics
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