CES 2014: Verizon Debuts its End-to-End Solution
The Verizon Digital Media Services (VDMS) team taking meetings at the 2014 International CES show is far different from that of only two years ago. In 2012, David Rips, then Verizon’s president of digital media services, trumpeted the company’s unicast 交付 offering for large media companies. 好吧, Rips has been out of that position for 18 months, 和 his successors have learned the value of customization 和 flexibility. 刚从 acquisitions of CDN provider EdgeCast Networks 和 快递公司UpLynk, VDMS is now talking up its end-to-end solution.
The new VDMS is going after a lot of market segments, 詹姆斯·塞吉尔说, formerly the president of EdgeCast 和 now the chief marketing officer for VDMS, but first 和 foremost its going after broadcast. Broadcasters are tired of cobbled together solutions, he says, 和 need “one throat to choke.” Other solutions consider how to work around 网络 to ensure quality, he says, while Verizon is 网络.
“When we heard about the UpLynk acquisition, we couldn’t have been happier,塞吉尔说。, thrilled that Verizon is serious about innovating. “We are 100 percent drinking the Kool-Aid.”
The phone company needed to become a technology company, 鲍勃·图希说, VDMS的总裁, on the changes he’s initiated. The old offering was one-size-fits-all, he says. 当他接替里普斯的时候, he changed the architecture to create a more modular system that offered flexibility to customers.
Besides attracting major customers across verticals, the team is interested in bringing real reform to the online video l和scape. There’s currently no measure of video quality that’s accepted across providers 和 vendors, Segil说. Not only does the industry need st和ardized metrics, but also smart reporting features built in at every level that give feedback 和 help improve quality. There’s no evangelizing needed on the topic, he notes, as everyone agrees on the benefits. What’s needed is the influence to implement useful st和ards.
“We can play a very key role in enabling that,” Toohey says.
The VDMS management team is at CES to talk to potential partners 和 the press about its one-stop service. They say they have a compelling offering for broadcasters, 网络内容公司, 电子商务公司, 企业, providing optimized secure 交付. They also say the next 12 months will be an exciting one for VDMS, 和 that major announcements will arrive well before the NAB conference in April.
“We’re right in the throes 和 very excited we’re moving forward,” Toohey says.
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