VisualOn - View From The Top 2016
The following is a sponsored article.
At the recently concluded IBC in Amsterdam, it was clear that OTT operators are still struggling to resolve the challenges of 设备到达, Quality of Service, 内容保护, 和货币化 specifically pertaining to Ads. 除了, OTT operators are also looking to enhance their services with new forms of immersive visual entertainment such as VR, 或者360°视频. Audiences are accessing services from any number of devices and forcing fragmentation at service delivery end points. Proven broadcast model of ubiquitous content delivery is being replaced by a consumer preference to VOD. OTT operators are continually forced to invest in new tools to provide quality playback, enable continuous measurement, and ensure a good quality user experience at all device end points.
OTT experiences are determined by how well the operators plan for content acquisition, 设备到达, subscriber acquisition, 保留, 和货币化. OTT Operators have to balance their spend in these areas while growing the service and sustaining consumer demand. OTT Operators are observing that Ad funded premium video adoption is experiencing expansion, but there are significant technology hurdles for ad-enablement across devices. While everyone agrees on the need for better measurement, the OTT revolution on multi-screen devices is showing gaps in coverage. 除了 savvy consumers are transitioning to so-called OTT mini-bundles, and customer 保留 is a major concern.
At VisualOn we are addressing these challenges by providing our customers with cutting-edge technologies with software-based media frameworks that encompass playback, 安全, 分析, tracking and Ad flow enablement. VisualOn helps operators reach massive device end points, achieve 内容保护 via multi-DRM integration, provide detailed client side 分析, tracking 信息 for achieving higher QOS and reduced churn, and also enabling Ad insertion for revenue generation.
VisualOn
2590 North First St.
100套房
圣何塞，加州95131
美国
visualon.com
@VisualOnInc
This article is Sponsored Content
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